Digitalwerks, San Diego, CA 2009-present
Public Relations and Marketing Consultant (01/2009-present)
Developed marketing strategy, strategized press outreach, handled media relations, implemented search engine optimization and marketing plans, and facilitated event participation. Clients cultivated from a wide-range of fields encompassing online video, software distribution, personal health, real estate, mobile advertising and distance learning, including Sony Electronics, DivX, Irving-Hughes, OpenCandy, Boxee, and ProQuo. Created and maintained a professional blog, Digitalwerks.org, with a key industry readership and syndication from Zatznotfunny.com and Zeropaid.com.
DivX, Inc., San Diego, CA 2003-2008
Community Marketing Specialist (01/2008-12/2008)
Led company outreach to online media, bloggers, social influencers and user communities. Developed and implemented public relations plans, conducted national and international media tours, and acted as company spokesperson. Directed press and blogger outreach at events and tradeshows, including CES, IFA, CeBIT, NAB, Comic-Con, Sundance, and BarCampSD. Oversaw the creation and development of company community site, developed marketing and outreach programs targeted to internal and external communities. Created company social networking programs. Managed public beta programs for in-development technology and products.
Public Relations Manager, Products and Technology (03/2006-01/2008)
Drove the strategic and tactical direction of all company product releases and development. Generated extensive tier one media coverage. Managed international public relations team to implement corporate strategy. Conducted public relations efforts for company’s Initial Public Offering and entry into financial markets. Trained corporate spokespersons. Created and maintained company blog. Organized product launch events. Managed company press conferences internationally.
Public Relations Coordinator (03/2005-03/2006)
Wrote press releases, pitched news announcements, tracked media coverage, and developed impact analyses of company media efforts. Led selection of outside public relations agencies and coordinated relations with agencies domestically and internationally.
Knowledge Engineer (05/2004-03/2005)
Managed customer support team responsible for all customer interaction in five languages. Developed new support processes based on statistical analysis. Initiated product review structure to match partner and customer feedback and to act upon necessary changes. Created launch support plan for new product releases.
Customer Support Analyst (12/2003-05/2004)
Translated company support portal and technical documents into German. Selected back end support vendor and oversaw relationship. Conducted support activities in English and German for all company products including Mac and partner SDK’s. Created customer documentation across wide range of product offerings. Helped to develop hardware certification program.
National University, San Diego,CA 2003-2004
Instructor (01/2003-03/2004)
Developed and taught courses in a variety of subjects, including web design, web development, internet development, media analysis, political science, history, writing, and critical thinking. Created on-line resources for each class and provided internet instruction to augment in class learning.
Freelance, San Diego, CA 2002-2004
Web Designer (09/2002-03/2004)
Designed and constructed commercial and non-profit web sites for a variety of clients, utilizing HTML, CSS, JavaScript, Flash, PHP, MySQL, ASP, and other technologies.
Green Mountain Energy Resources, San Francisco, CA2001
Office Manager (01/2001-11/2001)
Administered office, maintained web content, drafted marketing copy, researched potential markets, generated reports, and oversaw invoicing.
Stanford University, Palo Alto, CA 1997-2000
Instructor, Writing and Critical Thinking Program (09/1997-12/2000)
Developed curricula for required undergraduate classes focusing on writing skills. Designed course web sites, monitored discussion groups, and facilitated student web page construction. Trained junior writing instructors in pedagogy and course web development.